Apple End User Exam
The exam consists of approximately 80 questions. The passing rate is 80% - so you can get about 15 or 16 wrong. Some questions have several points attached to them. Most of the questions are multiple choice, although some are directly related to screen shots of the interface.
The exam costs $150.00 (An Apple/Prometric Fee). You may take the test as many times as you like if you don't pass, but you do have to wait seven days before taking the test over. You do not need to take the course in order to take the test, but taking the course without question increases your chances of passing the first time!
When you pass the test, you can use this logo on your website, business cards, resume, etc.